3 Powerful Social Media Tips For Small Business Growth
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on Dev 15, 2015
Social media is a challenge, but there are great opportunities to use it to grow your business if you’re willing to put forth the effort and critical thinking. A few things we need to talk about before diving into specifics. First off, social media is about people. It’s about connecting and being heard at its most basic level. Don’t lost sight of this! In all of your planning, strategy, and action do not forget that your goal is to connect with real people and help them. Here are 3 tips.
Tip #1: All social networks are not created equal.Most of the large social networks are very different from one another. They’re not all equal for the purposes of your business. Do some research on the total number of users, demographics and culture of each of the major social networks. This will help prepare you for action on the next tip. Which social networks fit you and your company best from a culture and personality standpoint?
Tip #2: You can’t do everything well, so don’t try to.If you try to be awesome on every social media network, you will fail. People desire authenticity. It will likely be awkward if you try to force a social network that doesn’t fit you and your business. Think a plumber using Instagram or Snapchat. You need to think about who your customer is and where they are connecting with others online.
- What is their gender?
- How old are they?
- Where do they live?
- What is their income level?
- How much education do they have?
- Are they married? Kids?
- What is their occupation?
- What is important to them?
- What are their interests/hobbies?
- What kind of lifestyle do they live?